IPTV allows the streaming of live TV content over a computer network to be viewed in real time by any number of users. Content may be viewed by users on a PC or standard TV via a set top box Any Windows PC (2000/XP/Vista) or MAC may view using a web browser. IPTV is mainly targeted towards Hotels, Universities, Retail, and Corporate.

The advantage of IPTV is that one distributed network could be used for TV, Voice and data.

Guests will be able to interact with program content and advertising through a two-way communication interactivity feature. Ability to customize programs based on the Guest preference and to create his own channel to watch Programs. Client guest portal for providing Client information and services to the guest TV set via the STB, e.g. restaurant menu, billing.

Interactive ticketing, cinema ticketing and real time interactive advertising. It allows advertisers to give product information in the form of an on-screen interactive brochure. This makes the viewer to be involved with the product and get responses captured from the viewer communication services. The two way nature of the IPTV provides person to person communication services, instant messaging and chatting while watching TV also provides video conferencing and visual family gathering.